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Research papers

CEOs have emotions too!

A brand's positioning and values have to touch enduring tangible and emotional needs if they are to work. This is as true in the business environment as it is in the consumer sector. Developing a positioning that is meaningful the world over...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Authors: Anna Ritchie, Sharon Dimoldenberg
October 28, 2001
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Citation

Ritchie and Dimoldenberg (2001a, October 28). CEOs have emotions too!. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/ceos-have-emotions-too-